Our Story
Lansel Trading
Lansel Trading PLC was established in 2022 by four accomplished women chemical engineers. Driven by a passion for solving challenges in the chemical industry, we identified a significant gap in the market and envisioned a company dedicated to Import- export, manufacturing and supplying essential materials for various businesses. With our strong backgrounds and dynamic energy, we are committed to delivering innovative solutions that meet the needs of our clients and contribute to the advancement of the industry.
Our Business
Stand Out From The Rest
Our Mission
Our mission is to provide premium chemicals and essential office supplies, along with innovative solutions that support organizations and industries worldwide. We are dedicated to quality, sustainability, and customer satisfaction, aiming to be your trusted source for all chemical and office supply needs.
Our Core Values
At Lansel Trading, our values are the foundation of everything we do, guiding our actions and decisions to achieve excellence and drive success.
- Commitments
- Excellence
- Productivity
- Quality
- Social Responsibility
Our Vision
Our vision is to be a leading force in Ethiopia’s manufacturing sector, committed to pioneering innovative solutions that address societal challenges and bridge industrial gaps. Through excellence and sustainability we strive to drive economic growth and create lasting positive impact.
Why Choose Lansel Trading?
Cornerstones of Our Business
1
Customized Solutions
Tailored packages for different industries, ensuring the right fit for your business.
2
Integrated Supply Chain
A one-stop solution for office supplies and chemical distribution.
3
Cost Efficiency
Competitive bulk pricing with long-term supply contracts and favorable terms.
4
Uncompromising Quality
We adhere to strict quality standards, ensuring reliable and high-grade products.
Our Team
Meet Our Founders
Nardos Alemu
General Manager & Co-Founder
As General Manager, Nardos oversees the company’s overall strategy, operations, and growth. Her leadership ensures that every department aligns with Lansel’s long-term vision. She is committed to building strong networks, identifying opportunities for expansion, and fostering a unified, purposedriven team culture.
Lamrot Damene
Operations & Technical Manager & Co-Founder
Lamrot leads the company’s operational and technical efforts, ensuring efficiency in every process. She manages logistics, documentation, and risk mitigation, while constantly working to optimize workflows and product sourcing. Her analytical mindset and technical expertise are key to the smooth functioning of Lansel's daily operations.
Lidiya Tadesse
Sales & Marketing Manager & Co-Founder
Lidiya drives Lansel’s brand visibility and customer engagement. She crafts marketing strategies, manages digital platforms, and maintains strong client relationships. Through market research and active participation in trade events, she ensures Lansel stays competitive and connected to its audience.
Semira Jemal
Financial & Administration Manager & Co-Founder
Semira safeguards Lansel’s financial stability and strategic growth. She leads budgeting, reporting, and financial planning, while identifying new market opportunities in collaboration with the marketing team. Her keen insight into financial risks and pricing strategies keeps Lansel on a steady path forward.